4 reasons why your business needs a podcast in 2024

You know the struggle. You pour your heart and soul into crafting amazing content, but cutting through the online noise feels impossible. There’s one secret weapon, though, that consistently grabs attention and ignites engagement: video.

But video isn’t just about YouTube clips anymore. As a video production company passionate about helping businesses thrive online, I’m here to tell you that podcasting, specifically video podcasting, is a goldmine waiting to be tapped.

Why Podcasts Are Your Brand’s New Best Friend

Let’s face it, podcasts have been around for a while. But here’s the thing: video podcasting is exploding. It’s surprisingly simple to set up – think camera, mic, and a platform to share your knowledge. This allows you to build brand authority, showcase your thought leadership, and even promote your products or services. Plus, there’s the added bonus of bringing guests on – clients, partners, whoever! It’s a fantastic way to connect and engage.

But the benefits go way beyond “just another channel”. Here are the four main reasons why you should consider starting a video podcast in 2024:

1. Build Your Brand Online

In today’s marketing world, being in front of people – virtually or in person – is crucial. Consumers research online before making decisions. By starting a podcast, you’re building a personal brand. You’re sharing knowledge, information about your company, your skills, and the services you offer. This builds trust and establishes you as a go-to expert in your industry.

Imagine you’re a realtor. You can share local market insights, educate potential clients about the buying or selling process. Or, maybe you’re in the medical field. You can discuss procedures, therapies – anything that positions you as a trusted source. This not only builds trust but also differentiates you from the competition. People are researching online, and a video podcast puts you right at their fingertips.

2. Networking Powerhouse

Podcasts are a fantastic way to connect with other professionals. Here at Shoemaker Films, we’re actually launching our own podcast this year! We’ll be interviewing local businesses in the Greater Philadelphia area, showcasing their work and ours. It’s a win-win – we network, they get exposure.

Think about it: networking events are great, but podcasts offer a low-risk environment for conversation and content creation. You’re sharing ideas, getting valuable information out there, and building relationships – all at the same time. Plus, the content can be repurposed into bite-sized social media gold.

Imagine attending a networking event and saying, “Hey, we have a podcast! You can come on, share your story, it’s completely free, and we’ll even give you the video recording afterwards!” Who wouldn’t be interested in that kind of exposure?

3. High-Leverage Marketing Magic

Let’s talk efficiency. Compared to traditional marketing tactics, podcasts are a high-leverage activity. We can come into your business, film 4 podcast episodes in just a few hours – that’s a month’s worth of content! We can then chop those episodes into short-form videos for social media. It’s a content creation machine that doesn’t break the bank.

Think about it: you invest a few hours a month, and you get a ton of high-quality content that builds your brand, establishes your authority, and differentiates you from the competition. It’s a marketing dream come true.

4. Revenue? Podcasts Got You Covered

Podcasts aren’t just about brand building and engagement, they can also be a revenue driver. Let’s explore a few options:

  • Promote your existing services. Talk about what you offer, industry updates, niche-related topics – all potential traffic drivers to your website, ultimately leading to more sales.
  • Sponsorships. Popular podcasts attract sponsorships from brands looking to reach a targeted audience. Imagine a “This episode is sponsored by…” intro – that’s real revenue potential.
  • Sell ad space. Local businesses can advertise on your podcast, reaching your target market. We, at Shoemaker Films, can even help you produce those ads!
  • Memberships and Courses. Loyal listeners might be interested in exclusive content. Patreon is a great platform to offer bonus content, live coaching sessions, or private communities for a fee.
  • Digital Courses. Your podcast expertise can be transformed into a paid course, offering in-depth knowledge or ongoing education to your audience.

The possibilities are truly endless! Podcasts boost your SEO, increase your online presence, and create a powerful marketing opportunity for your business.

Ready to Take Your Brand to the Next Level?

If building your brand, connecting with your audience, and driving revenue sound like the dream for your business, then look no further than video podcasting in 2024! Here at Shoemaker Films, we’re passionate about helping businesses leverage the power of video to achieve their online goals.

We offer a complete video podcast production package, tailored to your needs. We can:

  • Film and record your podcast episodes in a professional setting.
  • Edit and produce high-quality video content that keeps your audience engaged.
  • Craft compelling short-form video clips for social media promotion, maximizing your reach.
  • Manage episode uploads, thumbnails, and distribution across various platforms.

We take care of everything, so you can focus on delivering valuable content and growing your audience.

Don’t wait any longer! Contact Shoemaker Films today to discuss how video podcasting can help you achieve your marketing objectives. Let’s chat about your vision, and we’ll create a video podcast strategy that gets results.

Remember, in today’s digital age, video is king. And with video podcasting, you can combine the power of audio with the visual engagement of video, creating a dynamic and impactful marketing tool for your brand.

See you online!

Dane Shoemaker