your guide in the new frontier of digital marketing
Organizations today can no longer afford to ignore the new marketing paradigm of online platforms – social media, long-form audio and video, and strong written copy for email and blogs.
Broadly speaking, we serve two main avatars:
Entrepreneurs + Founders that want to grow their personal brand online through content.
Established organizations who want to modernize their marketing strategies.
We execute this through a dynamic process we call defining “True North” – the strategy that lays out the direction of your content marketing efforts:
Why
Why is it you do what you do?
Value
What unique skills, knowledge, and experience does your brand have?
Audience
Who is it you are trying to reach?
Pillars
What are the topics of information that will resonate most with your desired audience?
Platforms
Through which media (video, podcasts, social media, email, ads) will we deliver the content?
Engagement
Are we getting prospects into conversations about your brand and driving the desired results?
