- TikTok Takes Action to Protect Shoppers from Fraud[1]
TikTok is increasing its focus on shopper safety as it continues expanding TikTok Shop, with new reporting and enforcement measures aimed at reducing counterfeit listings and intellectual property (IP) violations. In an update published by Social Media Today, TikTok’s push is framed as a trust-building step for Western markets, where in-app shopping adoption has historically been slower than in China.
What Changed
- New IP-focused reporting update: TikTok launched an expanded Intellectual Property Removal Request report[2], summarizing actions taken to protect IP rights across the platform.
- More proactive enforcement: TikTok states that between January–June 2025, it removed 30x more products and content through proactive measures (before appearing on-platform) than via reports or post-publication detection, and that its original IPR determinations were upheld in more than 89% of cases.
- Large-scale removal activity: TikTok’s detection systems also led to the removal of over 143 million videos tied to counterfeit-related Community Guidelines violations and more than 530,000 TikTok Shop creator videos and livestreams due to IPR infringement[6].
- Simplified reporting for rights holders: TikTok says it reduced the steps needed to report IP infringement in TikTok Shop; members of its Intellectual Property Protection Centre (IPPC) can now reach the reporting page in one click, down from seven.
Why It Matters
TikTok’s stronger anti-fraud and anti-counterfeit posture is positioned as essential to growing in-app commerce, particularly outside China[3]. The article notes that Douyin (TikTok’s China counterpart) has already seen major in-stream shopping success, while TikTok is still working to overcome Western consumer hesitation tied to trust and safety concerns[4]. A broader backdrop is that scams remain common online: the Global Anti-Scam Alliance (GASA) reported that 23% of adults worldwide lost money to scams in the past 12 months (Global State of Scams 2025)[5].
Overall, TikTok’s latest actions focus on reducing counterfeit exposure and improving IP enforcement as a foundation for safer in-app shopping. By increasing proactive removals and simplifying infringement reporting, TikTok is aiming to build confidence in TikTok Shop, an important step if it wants shopping behaviors to expand beyond traditional e-commerce platforms.
IB : SocialMediaToday[1], TitkokLaunchedIntellectualPropoerty[2], StrategyGMVtoGrow[3], CommunityfroTiktokShop[4]
- TikTok Launches Calendar To Help Parents Manage Screen Time [1]
TikTok has introduced a new printable planning resource called the “For You Calendar,” designed to help families coordinate weekly routines and create more intentional balance between online and offline time. The calendar is positioned as a conversation tool for parents and teens, providing a shared space to plan activities, reflect on routines, and discuss healthier digital habits.
What Changed
- New “For You Calendar” template (physical weekly planner): A simple weekly layout intended for families to plan schedules, track time for activities, and include dedicated time for personal breaks (“time for you”)[2].
- Designed with creator Linda Tong Planners: TikTok partnered with creator Linda Tong to develop the illustrated template, aiming to make planning feel more approachable and family-friendly[3].
- Distribution approach: TikTok states it is offering a limited number of calendars for free, available through Linda Tong Planners’ website.
- Part of broader family safety and wellbeing resources: TikTok positions the calendar as an addition to existing tools such as Family Pairing and its Time & Well-being resources, emphasizing long-term parent-teen communication around digital habits.[4][5]
Why It Matters
As concerns about teen screen time continue, TikTok is attempting to associate its brand with more intentional use by providing an offline planning tool that encourages parent-teen check-ins. The calendar is less a technical restriction feature and more a structured prompt for families to discuss boundaries and routines together.
Overall, TikTok’s “For You Calendar” is a practical, low-friction resource aimed at helping families build weekly routines and open conversations about time spent online. Its impact will depend on adoption, but the initiative reflects TikTok’s broader focus on promoting digital wellbeing alongside continued platform growth.
- TikTok Adds Channel Sales Experts To Marketing Partners Program[1]
TikTok has expanded its TikTok Marketing Partners Program[2] with a new category called Channel Sales Partners[3], intended to help more advertisers, particularly small and medium-sized businesses (SMBs) run effective TikTok campaigns with support that fits their operational needs. TikTok positions this as a scaled support layer within its partner ecosystem, sitting under the Marketing Technology badge and focused on partners that meet TikTok’s technical, operational, and go-to-market standards while helping drive SMB adoption through their platforms.
What Changed
- New partner category: TikTok introduced Channel Sales Partners as a new element of its Marketing Partners Program. [4]
- Goal: Improve SMB access to TikTok advertising expertise and tools, supporting outcomes from discovery through to leads, bookings, and sales.
- Initial partners announced: TikTok listed six inaugural Channel Sales Partners: C-4 Analytics, Diginius, LocaliQ, Logical Position, Opteo, and Scorpion.
How the Program Is Intended to Work
TikTok describes Channel Sales Partners as companies that can support advertisers at scale through platforms and services already used by SMBs. The approach emphasizes reducing friction by integrating TikTok campaign setup and management into existing marketing workflows, rather than requiring businesses to build TikTok expertise internally from scratch.
Why It Matters
SMBs are an important growth segment for TikTok ads, but many smaller advertisers lack dedicated teams and time to manage campaign strategy, creative testing, and optimization. By formalizing a partner group that can deliver standardized workflows and platform-aligned expertise, TikTok is aiming to make adoption easier and improve performance consistency for businesses that are newer to TikTok advertising.
Overall, TikTok’s addition of Channel Sales Partners strengthens its partner ecosystem toward a more scalable SMB enablement model connecting advertisers to vetted providers that can operationalize TikTok campaigns through integrated tools and ongoing support.
- TikTok Shares 2026 Trend Predictions for Marketers [1]
TikTok has released its annual TikTok Next 2026 trend forecast[2], outlining three audience behavior shifts it believes will shape how people discover content and evaluate brands on the platform in 2026. The report is framed around a central theme “Irreplaceable Instinct” and is intended to help marketers plan creative and campaign strategies based on observed platform behaviors and internal analysis.
What the Report Highlights
TikTok groups its 2026 trend signals into three categories:
- Reali-TEA TikTok argues that audiences are moving away from “curated perfection” and responding more to brands that communicate with more realism and authenticity[3].
- Curiosity Detours TikTok predicts that discovery will become more intentional, with users increasingly using TikTok as a search and exploration tool that leads them beyond their original query. TikTok cites research indicating 2 in 3 TikTok searchers say a key reason they use TikTok for search is that they discover useful things beyond what they were originally looking for.
- Emotional ROI TikTok notes that shopping decisions are becoming more intentional, with audiences seeking clearer justification and context for purchases, not only promotion. The report describes this as “impulse losing to intention,” emphasizing that people come to TikTok for human explanation and validation before buying.
Supporting Signals TikTok Cites
To reinforce the “Curiosity Detours” shift, TikTok reports that search activity continues to be a key behavior pattern: it states that 1 in 4 TikTok users start searching within 30 seconds of opening the app (based on its internal data). Across the report, TikTok also explains that its forecast was informed using its tools (including TikTok One Insight Spotlight and TikTok Market Scope) alongside human interpretation to test and validate trend hypotheses.
Why It Matters for MarketersTaken together, TikTok’s forecast suggests that 2026 success will depend less on polished brand broadcasting and more on content that fits how people actually use the platform: authentic storytelling, participation in niche discovery loops, and clearer value communication that aligns with audience identity and context.
Overall, TikTok Next 2026 positions the platform as a discovery-first environment where brands are expected to show up in culturally relevant moments, earn trust through authenticity, and explain value in a way that feels grounded in real experience rather than generic promotion.
