- Pinterest Adds Media Planner To Help Manage Campaigns [1]
Pinterest has introduced a new Media Planner feature inside Pinterest Ads Manager, designed to help advertisers plan and manage upper-funnel campaigns with clearer visibility into targeting choices, projected outcomes, and budget scenarios. Social Media Today reports that the tool provides a centralized view of campaign variables similar in concept to media-planning workflows used in other ad platforms while reducing reliance on external spreadsheets for pre-launch modeling. [2][1]
Pinterest’s Business Help documentation describes Media Planner as a planning environment for brand awareness and consideration campaigns, enabling advertisers to build future media plans using the same configuration flow available in Ads Manager and to review performance estimates before launching. [2]
What changed
- Media Planner added inside Ads Manager under campaign management tools:
Pinterest states that Media Planner is accessed via Ads Manager under Manage campaigns → Media Planner, where advertisers can create, save, and review planned campaigns from a “Saved plans” area. [2] - Pre-launch forecasting and estimates are now built into the workflow:
Pinterest explains that Media Planner provides estimates and forecasts of predicted performance, allowing advertisers to model different projections to identify the budget and media mix needed to meet goals. [2] - Audience exploration is integrated into planning:
Pinterest states that Media Planner can be used to discover Pinterest audience insights and identify high-value audience segments aligned with campaign objectives, supporting targeting decisions during planning. [2] - Plans can be saved and shared with teams or clients:
Pinterest notes that advertisers can save plans for future use and export a link or an XLS to share plans for review and collaboration. [2]
How Media Planner works (based on Pinterest documentation)
Pinterest outlines a structured planning flow that mirrors campaign creation, but with forecasting-first intent:
- In Ads Manager, open Media Planner and select Create Media Plan from the Saved Plans page. [2]
- Choose a campaign objective (limited to Awareness or Consideration), enter a campaign name, and set budget and schedule. [2]
- Optionally continue into ad group setup, entering targeting details and delivery settings to refine estimates. [2]
- Save the plan for later activation or export it as a link/XLS for stakeholder review. [2]
This approach is positioned as a planning layer that sits ahead of full activation, intended to help advertisers validate audience size, predicted delivery outcomes, and budget implications before committing spend. [2]
Why Pinterest is doing this
Pinterest and industry coverage frame Media Planner as a practical response to how many advertisers plan upper-funnel campaigns: by comparing audience sizes, projected delivery, and budget scenarios before launch. Social Media Today highlighted that the purpose is to provide a single planning space inside Ads Manager instead of relying on manual spreadsheet modeling.[1]
Independent PPC coverage similarly described the tool as an in-platform alternative to spreadsheet-based planning, emphasizing audience insights and forecasting as core value points for advertisers. [3]
Practical implications for advertisers and agencies
- More structured planning for awareness and consideration campaigns:
Media Planner is limited to upper-funnel objectives, which may help standardize forecasting workflows for campaigns where reach, impressions, and cost estimates are central to decision-making. [2] - Improved collaboration and approval workflows:
The ability to export a shareable link or XLS provides a direct path for agencies and brand teams to circulate plans for review without rebuilding the plan externally.[2] - Faster scenario testing without duplicating setup work:
Because the planning flow uses Ads Manager configuration, teams can adjust targeting and budget inputs and compare projected outcomes without maintaining separate planning documents. [1][2]
Overall, Pinterest’s new Media Planner expands Ads Manager with a forecasting and planning layer focused on upper-funnel campaigns, combining audience exploration, predicted performance estimates, saved plan management, and plan sharing via link or XLS. The rollout strengthens Pinterest’s campaign planning workflow by moving common pre-launch planning work into the platform interface rather than external tools. [1][2][3]