founderGPS by SHOEMAKER FILMS, is a proprietary framework for CEO’s, Founders, and Entrepreneurs who want to build their personal brand and generate massive reach across the internet.
Optimize your ideal client’s journey with your brand, leveraging a three-pronged approach of:
- video
- email marketing
- social media management
We begin with defining True North – your content marketing strategy – that lays out the foundation for your brand. We work with you to identify your center of genius (what unique knowledge, capabilities, and experiences your brand possesses), define your target audience (ideal client), build out your content pillars (topics that will resonate with your audience), preferred platforms (places where your audience hangs out online), and an execution framework for achieving your marketing goals
You are assigned a squad that consists of a Videographer, Copywriter, and Social Media Manager, led by the Creative Director. We work with you to film content each month, working with you on topics, so your brand always stands out and is top of mind for your ideal clients. The team meets weekly to establish the upcoming content calendar, evaluate past performance as well as brainstorm new ideas, constantly triangulating your position and optimizing the creative pipeline to achieve your brand’s goals.
We continuously review how ideas can be repurposed across long form and short form video, social media posts, emails, and other formats, as well as “boosting” content to maximize your ad spend. This creates a continuous feedback loop that optimizes your brand’s output.
No AI here – this is our own in-house brainpower paired with your unique expertise.
We work directly with clients, or if you’re an agency in need of an execution partner – we are your go-to for high quality and high converting media assets.
