We understand that as an entrepreneur or small business owner, your time is incredibly valuable. You’re juggling multiple responsibilities—managing operations, overseeing finances, leading your team—all while trying to grow your business.
Amidst these demands, finding the time to consistently produce high-quality content can feel like an impossible task. Yet, effective marketing is essential for your business’s growth. This is where the challenge lies: how do you maintain a strong online presence without sacrificing the time needed to run your business?
That’s where our expertise at Shoemaker Films comes in. We specialize in helping busy entrepreneurs like you streamline the content creation process. With our proven strategies and efficient workflows, we take the burden of content production off your shoulders. From developing a solid content strategy to executing a comprehensive plan that generates dozens of pieces of content from a single session, we ensure that your brand stays visible and engaging.
We’ll walk you through our approach, showing you how we work with clients to create a steady stream of high-quality content, allowing you to focus on what you do best—running your business—while we handle your marketing needs.
The Power of a Content Strategy
The first step in our process is developing a solid content strategy. This involves understanding your brand, your audience, and the key messages you want to communicate. Once the strategy is in place, we move on to execution—creating content that resonates with your audience and supports your business goals.
Our Subscription Model: Maximizing Your Time
Our unique subscription model is designed to maximize your time and output. We spend just a few hours each month with you, filming content that can be repurposed across various platforms. Typically, we’ll spend 4-5 hours on-site, producing up to 100 pieces of content from a single filming session. This includes long-form videos, podcasts, short-form clips, and written articles.
Breaking Down the Process
- Filming the Main Content: We start by filming your primary content, which could be a 30-45 minute YouTube show or podcast. During one session, we might film several episodes to ensure you have a month’s worth of content ready to go.
- Repurposing Content: From that single long-form video, we extract the audio for podcast platforms like Spotify and Apple Podcasts. We also create short-form videos for TikTok, YouTube Shorts, Instagram, and Facebook Reels. Additionally, the content is turned into a blog article, which further enhances your online presence.
- Creating Written Content: The blog post derived from your video can be broken down into social media posts, tweets, LinkedIn articles, and more. This ensures your message reaches your audience in multiple formats, catering to different preferences.
- Visual Content: We also create carousels and static posts for platforms like Instagram and LinkedIn, summarizing key points from your videos in an engaging, easily digestible format.
Consistent, High-Quality Output
By leveraging our process, you’ll have a constant flow of content to keep your audience engaged. With just a few hours of your time each month, you’ll have a comprehensive content strategy that spans multiple platforms, ensuring your brand stays top of mind.
If you’re interested in learning more about how we can help streamline your content creation process, feel free to reach out. We’d love to collaborate and help you take your marketing to the next level.
For more tips, insights, and behind-the-scenes looks at how we create content, be sure to subscribe to our YouTube channel and follow us on Instagram.