Podcasting is one of the best ways to promote your business, build your brand, and demonstrate authority in your industry/niche. While the podcast landscape is very diverse (everything from True Crime, News, Fiction, Sports, Business, etc.), the market today is highly competitive, it’s the podcasts with high production value, the ones that remain consistent, and which feature hosts and guests who are TRULY authentic and knowledgeable, are the ones that stand out.
Many brands and entrepreneurs are utilizing podcasting as an effective way to diversify their marketing efforts, but also connect on a deeper level with their audience.
Imagine being able to sit down with your ideal client, and have a 45-minute conversation with them. Then take that and scale it to hundreds and thousands of listeners ever week. When you list to a podcast, it’s like you’re in the room, part of an exclusive conversation, which makes it such a powerful tool.
The best part? It’s a high-leverage activity for entrepreneurs who need a marketing platform, but have little time and experience to develop that. We work with clients to release a weekly podcast, we help come up with topics, acquire guests, and produce the and from that single long-form piece of thought leadership, we can develop a multitude of assets including:
- Youtube Video
- Audio for Spotify, Apple, etc.
- Video Clips for Social Media
- Carousels or Photos with quotes from the podcast
- LinkedIn Posts
- Email/Newsletter content
- Blogs
That’s the power of focusing on a main platform like a podcast, then repurposing that content into other forms of marketing collateral.
Check out the shows we produce:
Have an idea for a podcast and don’t know where to start?