The Client
Ruebri Skincare is an all-natural, woman-owned brand dedicated to high-quality “skin food.” We partnered with founder Tiana Taltoan to capture the heart of her brand—moving beyond the industrial ingredients found on big-box shelves to focus on fresh, handmade wellness.
The Vision
Tiana wanted to share the deeply personal “why” behind her business. Born out of the 2020 lockdown while she was pregnant with her daughter, Ru’Brianna, the brand is a fusion of Tiana’s professional expertise as a nurse and her protective instincts as a mother. The goal of this video project was to communicate the brand’s commitment to all-natural ingredients and its core mission: What makes you feel better?
Key deliverables included social media content, photography, and a flagship video she could send to retailers to aid in getting her product into stores.
The Execution
The project was captured during a streamlined, half-day shoot at BluBear Studios.
- Authentic Storytelling: We focused on Tiana’s transition from the front lines of healthcare to the craft of skincare, highlighting her rejection of water-based, chemical-heavy commercial fillers.
- Visual Narrative: By utilizing the professional backdrop of BluBear Studios, we were able to create a clean, high-end aesthetic that mirrors the “fresh-made” quality of the products themselves.
- Brand Identity: The final cut emphasizes the connection between health and skin health, positioning Ruebri not just as a beauty product, but as essential nourishment for the body.
The Results
From the 4 hour shoot, we came away with a number of assets, including a 90-second brand spotlight that serves as the cornerstone of Ruebri Skincare’s digital presence, five short-form vertical videos for social media, and a few dozen quality still images (a mix of headshots, lifestyle/branding, as well as product photography). The variety of content successfully bridges the gap between Tiana’s clinical background and her entrepreneurial passion, inviting customers into a story of safety, family, and premium quality, while maximizing the production time on site to deliver a variety of evergreen assets.
“I appreciate fresh made everything. It is something you’re putting in your skin. It’s almost like skin food, and when it’s fresh, it’s just better.” — Tiana Taltoan, Founder
SHOEMAKER FILMS is a creative agency serving Delaware, Montgomery, and Chester counties in Pennsylvania (Philadelphia suburbs). We create high quality and high converting media assets, includes high end video production, social media management, podcasting, and advertising, that help brands tell stories and scale their business online.
Have an idea for a project, or looking to take your business to the next level? Get in touch.