Hey there! 🎥 Are you ready to dive into the world of video marketing? Whether you’re a business owner or part of a marketing team, using video can transform your strategy and help you connect with your audience in meaningful ways. Let’s explore how you can leverage video content to guide potential customers through their journey—from awareness to conversion and beyond!

In this article we break down the traditional marketing funnel into four categories:

• Awareness
• Progress
• Conversion
• Expansion

Within each phase, is a specific set of videos you can position to encourage your prospective clients to take action or build trust with your brand. Make sure to watch the full video on Youtube for a breakdown of this process.

1. Awareness: Making the First Impression

So, you’ve got an awesome product or service, but how do you get people to notice you? That’s top of funnel videos that help to bring about awareness to your business come into play. Think, short-engaging or trending Reels on Instagram or TikTok videos. Advertising can also play into.

2. Progression: Nurturing the Relationship

Once your audience is aware of you, it’s time to nurture that relationship. In this stage, your potential customers are digging deeper into what you offer. Here’s how to keep them engaged:

• Podcasts and YouTube Channels: Create content that dives into industry trends, detailed product information, or expert interviews. This longer-form content helps build trust and keeps your audience coming back for more.
• Video Tutorials: Provide more detailed, step-by-step guides on using your product or service. This helps potential customers see the value and practical application of what you offer.

3. Conversion: Sealing the Deal

Alright, your audience is interested and engaged. Now, it’s time to convert them into customers. Here’s how video can help:

• Video Sales Letters (VSLs): These are like a short, compelling commercial for your product. Highlight key benefits, include testimonials, and add a strong call-to-action (CTA). Perfect for landing pages where users are ready to make a decision.
• Live Sales Calls: Sometimes, a personal touch makes all the difference. Host live video calls to answer final questions and close deals. Platforms like Zoom or Facebook Live can be great for this.
• Explainer Videos: These can also play a role in the conversion phase by detailing how your product or service works and addressing any remaining doubts.
• Testimonials and Case Studies: Show off real customer experiences. Videos featuring satisfied customers talking about their positive experiences can be incredibly persuasive.

4. Expansion: Onboarding, Retention, and Upsells

Congratulations, you’ve converted a lead into a customer! 🎉 But your job isn’t done yet. To ensure they stay loyal and even become advocates for your brand, consider these video types:

• Onboarding Videos: Help your new customers get started with your product or service. A series of onboarding videos can make the process smooth and enjoyable.
• Tutorials and Troubleshooting Videos: Continue adding value by providing content that helps your customers use your product effectively or solve common issues they might encounter.
• Online Courses and Certifications: For high-ticket offers or subscription services, create in-depth courses or certifications. This adds more value and keeps your customers engaged long-term.
• Community Events: Use video to capture and promote live events or community gatherings. This helps build a strong, engaged community around your brand.

And there you have it! From catching your audience’s eye to converting them into loyal customers, video marketing offers endless opportunities to enhance your business strategy. If you’re ready to dive in and make the most of these video types, Shoemaker Films is here to help. Reach out to us, and let’s create some amazing video content together!

Remember, whether you’re just starting out or looking to refine your existing strategy, video marketing can be a game-changer.

Ready to Dive In?

At Shoemaker Films, we’re here to help you harness the power of video throughout every stage of your marketing funnel. Whether you’re looking to create engaging explainer videos, compelling sales pitches, or ongoing educational content, we’ve got you covered.

Ready to start your video journey? Reach out to us at Shoemaker Films and let’s bring your vision to life!